United Colors of Hops: The First Hops from the 2024 Harvest Are Landing

They’re here.

The hops from the 2024 harvest are starting to arrive at breweries across Brazil and Europe—selected by brewers during the Brewer’s Cut Selections we organized from November 2024 onward.

At Hops Company, we travelled to the U.S. to evaluate and shortlist what we considered the most distinctive and high-quality lots of the harvest. Then, during our selection events in Brazil and Europe, brewers chose their hops from that curated lineup—creating a final selection tailored to their style and brewing goals.

This week, the first boxes landed—fresh and cold—and with a brand-new look. Indie Hops has launched its redesigned packaging: bold, colorful, and unique for each variety. A true United Colors of Hops vibe that celebrates hop diversity and creativity.

Several Brazilian breweries have already received their hops, and shipments across Europe are now being prepared and delivered.

Behind every bag there’s a journey—from our hop rub table to your fermenter—and a shared vision of brewing with character, origin and purpose.

If your hops have arrived, share a story from your brewery and tag us. We’ll be happy to repost and celebrate with you.

Because for us, it’s never just about hops. It’s about connection, selection, and collaboration.

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